Fortune 100 Defense and Aerospace – Engine and Parts Manufacturer and Supplier.  Phoenix, AZ

Vice President, Customer Experience – Aerospace  (2013 – 2016) – Honeywell

Director of Strategic Marketing – Aerospace  (2011 – 2013) – Honeywell

Created an online repository with real-time data inputs from field and third-party resources for competitive intelligence, resulting in improved ability to identify and leverage market changes and extract valuable business insights.

Created impactful media mix calculator that precisely forecasted channel reach and frequency. Automated reach percentage calculation for desired conversion and revenue goals, driving substantial business achievements.

Headed the product and strategic marketing teams to facilitate the prosperous development, introduction, and uptake of SaaS solutions across the globe, leading to substantial OEM victories and increased aftermarket penetration.

Leveraged critical research on the market and competition to segment and identify target markets and execute the most effective market-penetration approach.

Manufacturer and Service Supplier of Business Jets, Turboprop and Single Engine Aircraft. Wichita, KS

Director of Marketing & Sales – Customer Service (2007- 2011) – Cessna Aircraft

Six Sigma Master Black Belt Sales and Marketing (2003 – 2007) – Cessna Aircraft

Director Business Integration, CRM and Lead Generation (2002 – 2003) – Cessna Aircraft

Director of Marketing, Single Engine (2001 – 2002) – Cessna Aircraft

Facilitated some of company’s highest, direct marketing open rates throughout 2009 at 41% by identifying unique selling propositions (need) and incorporating engagement tools (video, A/B testing, live elements and call to action).

Increased dealer participation 200% by revitalizing brand and invigorating a lead generation and distribution program.

Championed a change management initiative aimed at transforming the company culture into a quality-driven and customer-focused organization. To ensure successful implementation, I spearheaded the development of KPI metrics and their incorporation into OKRs and MBOs (Management by Objectives).

Collaborated with IT and Sales teams to create the company’s inaugural lead attribution tool, determining optimal marketing communication mix and timing. This effort led to a significant 63% improvement in lead quality.

Created and implemented a brand style guide to reinforce brand equity and decrease non-compliance across company-owned global facilities and independent sales channels. This initiative resulted in an 80% reduction in variance.

Curated the design and optimization of the company website, resulting in an 80% reduction in ADA non-compliance and a 30% increase in online form submissions and lead conversions.

Boosted sales waterfall analysis project by enhancing data acquisition, process mapping, and waste quantification, successfully identifying sales leakage and driving significant improvements in overall sales performance.

Led the functional requirements gathering and prioritization for Salesforce.com, collaborating across the organization to build effective sales and marketing modules, resulting in a successful deployment and widespread adoption of the platform.

Facilitated diversity sessions to assess employee perception of company’s diversity efforts, collaborating to identify and prioritize changes to enhance initiatives and promote a greater sense of belonging.

Launched innovative BPO solution with on-demand technicians, SaaS, and flight management software. Executed effective go-to-market strategy through extensive market research to capture significant market share.

Developed and executed highly targeted Account-Based Marketing (ABM) strategies to drive engagement and revenue growth, resulting in a significant increase in the conversion rate of high-value accounts.

Revolutionized data governance processes by implementing best practices, including comprehensive data entry and scrubbing procedures, leading to significant improvements in data accuracy and overall operational efficiency.

Global Engineering and Consulting Firm – Regulatory Compliance, Ecology & Water, Built Environments and Life Sciences. Dallas, TX

Education Business Manager (1996 – 1998) – Trinity Consultants, Inc.

Secured approval of 7-member senior executive team and company’s board of directors after presenting brand management proposal that included corporate standards and new logo/identify plan.

Tripled post-training consulting sales by customizing content to address customer knowledge gaps, resulting in enhanced company credibility and improved reputation as a trusted partner.

Retailer, Reseller and Training Provider for Computer, Software and Technology Products. Phoenix, AZ

Training Center Business Manager / Marketing Manager (03/93-07/96) – CompUSA

Optimized department’s operating budget by rebalancing FTEs and contract labor, formulating budget & sales re-projections, improving inventory turns and implementing process improvements.

Led retail team to implement six annual promotional programs created for corporate stores to update brand image of add-on service offering. Increased enrollment by 300%.

Converted a -3% profit margin to 60% net profit in under 12 months, surpassing the national company average of 9%.

Built the business plan for the company’s first T1 product service offering. Extremely successful launch, reaching break-even within first 4 months.

Full Service Commercial and Residential Security. Wichita, KS

Director of Marketing Communications and Operations (1999 – 2001) – Protection One

Affinity Marketing Manager (1998 – 1999) – Protection One

Through the implementation of a comprehensive marketing program, which included print, radio, direct mail, TV commercials & media placement, word-of-mouth initiatives, and personalized visits to target affinity partners, I achieved a significant 45% year-over-year increase in sales, as well as enhanced brand recognition and increased customer awareness.

Established the Protection One Marketing Services Division from startup, which involved putting together an operating strategy, recruiting personnel, formulating policies and procedures, and arranging distribution channels.

Initiated new partnerships and enhanced existing ones with major utility companies, banking institutions, and large retailers, resulting in a 30-fold rise in the prospect base.

Establishment of a marketing and operations agency business from scratch, which involved creating a blueprint, developing the organizational structure, strategic planning, managing profit and loss, building account relationships, and recruiting staff.